We've just got the first stats for the widgets, covering a couple of weeks after the beta started. We don't track them in detail, so these rates are taken from the server stats. Here's the breakdown of the top performers so far, and their clickthru rates:
Rotator - 3,953 views 1209 clickouts - 30.6%
Fan Button 1* - 1602 views 1061 clickouts - 66%
Book Spotlight - 1188 views 639 clickouts - 53.7%
The next highest are the book badges and single book widget, both of which seem to be around ten percent.
(*Fan Button 2 is a lot less popular with fewer visitors, although the clickout rate is still pretty high.) The store - not installed in many locations - has a 13.8% clickthru rate.
We're surprised. Even allowing for testing (our clickouts are excluded, by the way), the fact they are new, and the fact people on the sites are looking for books, that rate is very high. According to Wikipedia, for clickthru rates anything over 2% is considered good.
What we can't tell is how many of those clickouts turn into sales. Once the user leaves the widget, they also leave our server stats, and we can't track third-party activity.
After seeing those stats, a new task on the list is creating a banner or badge to link back to the site for the tools - they may still be in beta, but they are getting more interest than we expected.
I will be very interested to see what happens next month, once we have a longer period of stats in and the widgets have hopefully become more established.
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