Tuesday 21 February 2012

Usage Figures

It is about a month since I pulled the last figures and the site move makes it a good day to get the figures from 01 Feb to yesterday (20th Feb). These figures are pulled from the server stats.

RSS
Author RSS20,147
Single Book16,203

Top Tools
ToolsViewsClickouts*Clickout %
Multibook Rotator15,5863,86824.8%
Book Button (light)9,686
Single Book widget (Javascript)2,55687234%
Advanced single book widget1,29726620%
Book Spotlight1,163
Fan Button 1929

*We can't track clickouts for images (or any widget that doesn't pass visitors through the server), so there are gaps.

We upgraded the store twice during the period, making it difficult to work out the rates, but combined across all versions we had 800 hits and 111 clickouts in that period, giving a 13.8% clickout rate.

What we can't tell is whether the users who click through it then eventually buy or download the book. However they do seem to be good at drawing readers' interest.

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